Marketers’ 2008 Priorities: Database and Analytics
Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67% of them agreeing this is the area that calls for the most investment of...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-02-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleMore ‘What If’ Data Issued on Yahoo-Microsoft Combo
Both Hitwise and comScore issued additional data this week on what sort of market player would be created with a potential merger of Yahoo and Microsoft’s MSN, in terms of reach of online properties,...
View ArticleOne-Third of Health Services Advertising Spend Is for DM Campaigns
Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales – or an ROI of $11.86 for each dollar spent – according to a new report by the...
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Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY
Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share – 4.21% – was up 19% year over year, according to Hitwise. Yahoo Search and MSN Search received...
View ArticleClick Fraud Rate Climbs to 16.6% in Fourth Quarter
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6% in the fourth quarter of 2007, and the rate of click fraud for all of 2007 was up 15% over 2006 levels, according to...
View ArticleMobile Advertising Changes Voters’ Attitudes and Behaviors
With Super Tuesday not having settled who will be anointed the Republican and Democratic nominees for US President, mobile advertising may be an effective way for candidates to change voter attitudes...
View ArticleShare of Ad Spending by Medium – October 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleSignificant Growth in Hispanic TV and Radio Projected
Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...
View ArticleWeb 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...
View ArticleTop 10 US Online Video Properties – December 2007
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Related story: See “Online Video’s Record-Breaking...
View ArticleConsumer Confidence Drops to Lowest Level in Six Years – RBC CASH Index
Consumer sentiment as measured by the RBC Consumer Attitudes and Spending by Household (CASH) Index has dropped to the lowest levels since the CASH Index was created six years ago: it stands at 48.5...
View ArticleTraffic Spikes for Hyundai, Paramount, GoDaddy on Super Bowl Sunday
Advertisers Hyundai, Paramount, and GoDaddy.com were the big winners of Super Bowl XLII, in that they had the largest increases – ranging from 600% to more than 1400% – in market share of visits to...
View ArticleMore Super Bowl XLII Advertising Stats Than You Can Shake a Stick at
Data on spending trends across categories, viewers’ reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued this...
View ArticleOnline Video’s Record-Breaking Month: 10 Billion Viewed in December
US internet users watched more than 10 billion videos online in December 2007, according to comScore‘s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking...
View ArticleRecorded Music Spending Declining Worldwide, UK Largest W. Europe Market
Worldwide spending on recorded music is predicted to decline to $26.2 billion in 2011 – from $31.8 billion in 2006 – as digital continues to gain steadily on traditional physical music formats,...
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